Super Bowl LII by the Numbers: More than 1 million people attend Super Bowl festivities in Twin Cities and others statistics from 10 days of fun in the Bold North
Wednesday, February 7, 2018

Minneapolis, MN – More than one million people, including Minnesotans and visitors from across the globe, came to Super Bowl LIVE presented by Verizon on Nicollet Mall during ten days of festivities leading up to Super Bowl LII. 1.4 million people visited Mall of America, the site of the NFL Fan Gallery, during the same ten day stretch. The Minnesota Super Bowl Host Committee compiled these statistics and others that highlight the energy and activity in the Twin Cities as a result of Minnesota’s opportunity to host Super Bowl LII.

“As hosts, we take great pride in the feedback we’ve heard from the Minnesotans and visitors from across the world that had a great time at our unforgettable Super Bowl festival in the Bold North,” said Maureen Bausch, CEO for the Minnesota Super Bowl Host Committee. “From the electric atmosphere on Nicollet Mall to the fun and festivities at Mall of America, we are thrilled that more than one million people shared in the celebration as we showcased Minnesota on the world’s largest stage.”

Bold North by the Numbers:

1,055,000: Attendance at Super Bowl LIVE presented by Verizon during ten day festival (Need to confirm final number and methodology)

235,000: Attendance at Super Bowl LIVE on Saturday, February 3, biggest attendance day (and also our snowiest)

35,969: References to Bold North on Twitter during ten day festival

14,073: Instagram posts mentioning the Bold North

62,434: Likes on Facebook for post mentioning the Bold North

48: Bands/artists performed at Super Bowl LIVE at free and open to the public concerts

1: Snowmobile backflip over Nicollet Mall

1,420: Total miles that 10,000 Bold North Zipliners collectively traveled during 10 day festival

1.4 million: Visitors at Mall of America, the site of NFL Fan Gallery, during ten day festival

Volunteer: Include volunteer numbers

61,000: Record-breaking number of passengers at Minneapolis International Airport on Monday, February 5

1,630: Private jet arrivals at Twin Cities airports during week of Super Bowl

150+: Super Bowl-related parties and events across the Twin Cities during ten day festival

67,612: Attendance at U.S. Bank Stadium for Super Bowl LII

0: Waste in Super Bowl LII stadium, becoming first zero waste Super Bowl

5,800: Record number of credentialed media members for Super Bowl LII

25: Different countries represented by the media at Super Bowl LII

$5.5 million – Dollars invested in community organizations across the state during Minnesota Super Bowl Legacy Fund 52 weeks of giving campaign to improve health and wellness for kids

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About the Minnesota Super Bowl Host Committee - The Minnesota Super Bowl Host Committee is a private, non-profit corporation formed to plan and execute the festivities surrounding Super Bowl LII. For more information visit and follow @mnsuperbowl2018 on Facebook, Twitter, Instagram and Snapchat.

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february 04, 2018