Caribou Coffee, founded in Minneapolis, Minnesota, provides high quality handcrafted beverages, as well as bakery and sandwich options to fuel life’s adventures both big and small. We’re proud to be a partner of the Minnesota Host Committee and its plans to bring Super Bowl LII to our home state.
Caribou Coffee’s history of sustainability reached a new milestone this year when we announced our commitment to Clean Label beverages. We are committed to making every delicious handcrafted drink using only real ingredients, like real chocolate, vanilla and caramel, without artificial flavors, colors, preservatives and sweeteners.
Our Clean Label journey has been 10 years in the making- our commitment to real ingredients is no surprise, given the brands history. We began working on a specific Clean Label plan in February of 2014. Traditionally in the coffee category, cleaning up ingredients has been hard, but we along with our supply partners have been working diligently to lead the coffee industry in sourcing better ingredients that deliver an elevated beverage experience.
“Offering premium great tasting drinks for our guests has long been in our DNA,” says Jenifer Hagness, Sr. Director Product Innovation at Caribou Coffee. “Through our Clean Label commitment, all Caribou Coffee drinks will be made using only Clean Label ingredients by 2018.”
We set our Clean Label standard by creating an “Off-Limit list” of 70+ ingredients which will not be added to any of our beverages- ingredients like high fructose corn syrup, partially hydrogenated oils, artificial colors, aspartame and many others. We are proud to be the first national coffeehouse to offer beverages made with Clean Label ingredients, and it’s our honor to have roots in Minnesota. To learn more and see what were made of visit CaribouCleanDrink.com.
Brought to you by the WCCO Good Neighbor Business of the Week, celebrating Super Bowl LII by featuring and telling the story of the top 52 businesses…the best of the Bold North!
Tune in to WCCO’s interview with Jenifer Harness of Caribou Coffee. Jenifer Hagness, Senior Director of Marketing and Product for Caribou Coffee® leads Caribou’s Brand Marketing and Product Innovation, she has been with the company for just over two years. Jenifer’s journey to coffee started long before her time at Caribou as she has held several roles within the coffee industry over the past 13 years. She started her career in coffee as a Peace Corps Volunteer, where she lived in Guatemala as a business volunteer working side by side with coffee farmers negotiating coffee pricing with major U.S. importers. 2008-2013 Jenifer served as President and General Manager for CityKid Java, LLC a local MN for profit coffee social enterprise focused on premium coffee, that provided funding for inner city youth programs. 2013-2014 Jenifer worked within the CPG Space where she collaborated with Target Corporation developing several emerging brands and categories within the coffee, food and beverage space. She has held two roles prior to her current role at Caribou to include: Coffee Category Director and Director of Product Innovation.