The Super Bowl is more than just a game; it's a 10-day festival, with events held across the metro area drawing in fans and families from around the state and around the world to enjoy all the Bold North has to offer.
The 10 days leading up to the Super Bowl will feature events for all ages, with a variety of activities--including many at no or low-cost to attend. From the NFL Experience to Super Bowl Live, visitors will experience a world-class, uniquely Minnesotan event, including the Loppet, snowmobiling and outdoor ice bars.
The Minnesota Super Bowl Host Committee serves as the liaison between the National Football League and the local community. Our job is to plan and support activities to ensure a safe and successful Super Bowl experience for both the league and Minnesotans and to use the Super Bowl platform to introduce the world to our Bold North story. The Host Committee is a Section 501c(6) non-profit.
The Host Committee does not sell tickets. Ticket information will be made available by the NFL in 2017.
If you are interested in Super Bowl LII Suites or Hospitality, please email email@example.com.
NBC is the official broadcast partner for Super Bowl LII.
As one of the most watched events in the world, the Super Bowl instantly puts our state in the national spotlight. Super Bowl XLIX drew a record-setting 114.5 million viewers, making it the most watched program in US television history. More than 5,000 members of the media will be in attendance to cover not only the game, but also the excitement and activity surrounding it. The media center goes live 10 days before the game, with countless shows broadcasting "live from Minnesota" -- including NBC, the Super Bowl LII broadcast partner. This ensures maximum exposure for images and events that capture what's so unique about living in the Bold North.
This incredible exposure allows us to tell the story of our successful business climate: why so many successful companies, including 18 Fortune 500 companies, are located here. This unprecedented media coverage of our state will also showcase our bold innovation, vividly illustrating life in the Bold North for potential employers and employees looking to relocate.
Economists expect more than $400 million in new spending right here in Minnesota as a direct result of the Super Bowl, likely foretelling an impressive boon for job growth.
Dozens of ancillary events across the Twin Cities will translate into a windfall for local restaurants, caterers, vendors, and suppliers, resulting in thousands of additional work hours for local job-seekers.
Then there's the tremendous influx of visitors directly impacting our local businesses. Each visitor alone is expected to spend an average of $625 per day, about six times what a typical Minnesota visitor spends!
From food and beverage, to entertainment and shopping, Minnesota businesses will likely take in more than $285 million.
The opportunity to demonstrate all Minnesota has to offer will likely lad to a significant growth in tourism and convention business for years to come. Previous host cities such as Indianapolis have seen a 20% increase in conference business in the years immediately following the Super Bowl.
Beyond its star power, Super Bowl LII is an engine for growth and opportunity for our state. The game will leave an economic impact of more than $400 million, attract millions of first-time tourists, and welcome thousands of members of the media filing stories on just about every facet of Minnesota life.
As the Host Committee for Super Bowl LII, our goal is to ensure that the positive impacts of the game touch every corner of our state. One of the ways we'll accomplish this is through the Legacy Fund. The Legacy Fund's mission is to help Minnesota kids lead healthy, nutritious, safe, and active lives by exposing them to opportunities within their own communities.
The bulk of this initiative will come from grants given to 52 community-led programs -- one each week for the 52 weeks leading up to Super Bowl LII. We will highlight each program's value and help spread their message of good health.
The Super Bowl will also leave behind a trained volunteer corps of thousands with direct experience facilitating large-scale efforts like the Super Bowl, increasing the likelihood of our state hosting more events of this kind.
- All Business Connect vendors are required to be certified as minority, women, disabled, veteran or LGBT-owned businesses.
- The majority owner must hold 51% of the company.
- The company must have been in business for at least three years.
- The company must have offices in Minnesota.
There are a number of ways local businesses can get involved in the Super Bowl, the primary of which is Business Connect, the NFL's supplier diversity program. The program will identify 300-400 small businesses, suppliers, and service providers from our area to participate in the program. Accepted businesses will be profiled in the resource guide, allowing those in need of their services to quickly identify qualified providers of goods and services.
Participants of Business Connect will also be invited to events and workshops and given access to resources and networking opportunities. While not all participants will be awarded contracts, businesses will likely increase their exposure along with opportunities for participation.