MINNEAPOLIS – With Super Bowl LII just 100 days away, the Minnesota Super Bowl Host Committee (MNSBHC) unveiled the first details for Super Bowl LIVE presented by Verizon. Nicollet Mall in downtown Minneapolis will be the site of the massive free ten-day fan festival leading up to Super Bowl LII on February 4, 2018.
Super Bowl LIVE presented by Verizon will open daily starting on Friday, January 26 at 4:00pm through gameday on Sunday, February 4. The event — free and open to the public – will feature something for everyone to enjoy. The free, 10-day festival will include food, fun, and more, with nods to winter that showcase Minnesota’s authentic, Bold North brand.
Super Bowl LIVE presented by Verizon will stretch six blocks on Nicollet Mall, from South 12th Street to South 6th Street, with each block offering unique and exciting Super Bowl opportunities. Fans will see larger-than-life ice sculptures, national broadcast sets, and the Verizon Up Stage at Ice Mountain, where both local and national acts will perform throughout the free 10-day festival. Super Bowl LIVE presented by Verizon will also be the public’s gateway to additional exciting events across the city, including Super Bowl Experience Driven by Genesis, the NFL’s interactive theme park which will be located at the Minneapolis Convention Center.
“Super Bowl LIVE presented by Verizon is our opportunity to showcase the best of Minnesota,” said Maureen Bausch, CEO of the MNSBHC. “From our Minnesota Sound and outdoor winter sports to our creative cuisine and nightlife, Nicollet Mall will be a shining example of our Bold North lifestyle. With a northern city hosting the Super Bowl, we are leaning into what makes Minnesota unique. We created Super Bowl LIVE to intentionally invite our visitors to spend time outdoors and enjoy an unforgettable and quintessential Minnesota experience.”
Every Minnesotan will have an opportunity to create their own Super Bowl moment at Super Bowl LIVE presented by Verizon – a space that will be free and open to the public. Events include a robust schedule of free concerts throughout the 10-day festival. Minnesota music legends Jimmy Jam and Terry Lewis have signed on to serve as Minnesota Music Ambassadors and to ensure that concerts will showcase the Minnesota Sound, with renowned local and national acts.
“It’s an honor to be a part of welcoming the eyes and ears of the world to our home state of Minnesota,” said Jimmy Jam and Terry Lewis. “We are proud to be a born and raised Minnesotan and even more proud to be able to showcase and share the wonderful gift of our music and culture with the world. From Bob Dylan to Prince, Minnesota’s musical legacy is like no other. We’re happy to be a part of bringing our local folks and families together to share in this celebration of our iconic music community.”
“This is Minnesota’s moment to shine on the world’s largest stage,” said Richard Davis, Co-Chair of the Minnesota Super Bowl Host Committee. “It’s an exciting opportunity for our world-class companies and all Minnesotans to come together and celebrate the good life in Minnesota as a proud and vibrant community.”
Not all of the fun will be reserved for the outdoors. MNSBHC planners announced that the Dayton’s Project, will be activated during the 10-day Super Bowl festival, transforming into a fan engagement space for visitors.
“Minneapolis is proud to welcome Super Bowl LII and Super Bowl LIVE presented by Verizon,” said Mayor Betsy Hodges. “Minneapolis is a jewel of a city on our country’s greatest river, with a vibrant, 24-hour downtown that puts world-class dining, a state-of-the art downtown stadium and entertainment options at your fingertips. And that’s why I’m sure everyone who visits us for Super Bowl LII will plan to visit again soon.”
The Minnesota Super Bowl Host Committee has partnered with On Location Experiences and their production company KREATE, a nationally-recognized experiential agency known for bringing brands to life, to develop the concept and production for Super Bowl LIVE presented by Verizon. Sean Connolly, CEO of KREATE, presented renderings to give Minnesotans a taste of the excitement they can expect during the 10-day festival.
Students from the Northland Community School Drum and Dance Troupe kicked off the press conference today with a preview performance of a daily event. Each night, Native American groups from across Minnesota will “drum down the sun” as an example of how the MNSBHC will showcase the diverse community and culture of our thriving state during our 10-day festival.
A larger-than-life Super Bowl LII ice sculpture created by Minnesota Ice served as a backdrop to the press conference and as an example of the ice sculptures that will be stationed throughout Nicollet Mall during the festival.
Today’s announcement marks 100 days until Super Bowl LII. Expect more announcements and details from the Minnesota Super Bowl Host Committee about Super Bowl LIVE presented by Verizon and the kinds of entertainment and excitement guests can expect during the 10-day Super Bowl festival in the coming weeks. Fans can stay tuned to our Super Bowl LIVE presented by Verizon website for updates.
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About the Minnesota Super Bowl Host Committee - The Minnesota Super Bowl Host Committee is a private, non-profit corporation formed to plan and execute the festivities surrounding Super Bowl LII. For more information visit www.mnsuperbowl.com and follow @mnsuperbowl2018 on Facebook, Twitter, Instagram and Snapchat.
About Jimmy Jam and Terry Lewis – Minnesota’s own music legends, Jimmy Jam and Terry Lewis are a five time Grammy winning duo that have been creating and crafting distinctive, memorable and instantly engaging songs for nearly four decades. Read a full bio on Jimmy Jam and Terry Lewis at mnsuperbowl.com